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Advertising effects
Consumer behaviour
82,459
Konsumentenverhalten
79,978
Brand management
17,578
Markenführung
17,164
Marketingmanagement
17,005
Marketing management
16,416
Theorie
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Theory
11,809
Brand image
11,115
Markenimage
11,000
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10,964
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Brand
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Deutschland
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USA
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Online-Marketing
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Customer satisfaction
6,018
Social Web
6,011
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Marketing
5,917
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5,845
Online-Handel
5,628
Online retailing
5,616
Einzelhandel
4,672
Retail trade
4,598
Service quality
4,564
Dienstleistungsqualität
4,513
Werbewirkung
4,408
Electronic Commerce
4,040
Werbung
3,931
Advertising
3,900
E-commerce
3,875
Verbraucherverhalten
3,600
Experiment
3,447
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Pelsmacker, Patrick de
31
Gierl, Heribert
30
Esch, Franz-Rudolf
28
Dens, Nathalie
25
Septianto, Felix
23
Bauer, Hans H.
19
Diehl, Sandra
16
Huber, Frank
16
Pauwels, Koen
16
Muehling, Darrel D.
14
Reijmersdal, Eva A. van
13
Rosengren, Sara
13
Dahlén, Micael
12
Matthes, Jörg
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
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Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
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10
Dodoo, Naa Amponsah
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Romaniuk, Jenni
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Stafford, Marla Royne
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Terlutter, Ralf
10
Wilbur, Kenneth C.
10
Zúñiga, Miguel Ángel
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Bellman, Steven
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ilicic, Jasmina
9
Malik, Garima
9
Roy, Subhadip
9
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Smit, Edith G.
9
Srinivasan, Shuba
9
Bang Nguyen Viet
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National Bureau of Economic Research
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3
Erasmus Research Institute of Management
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European Advertising Academy
2
Helmut-Schmidt-Universität
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Österreichische Werbewissenschaftliche Gesellschaft
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Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität Mannheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
153
Journal of marketing communications
149
International journal of advertising : the review of marketing communications
142
International journal of advertising : the quarterly review of marketing communications
108
Journal of advertising research
88
Psychology & marketing
75
Journal of retailing and consumer services
72
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of advertising : official publication of the American Academy of Advertising
69
International journal of internet marketing and advertising : IJIMA
55
Marketing letters : a journal of research in marketing
45
Journal of marketing research : JMR
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
The journal of product & brand management
37
European journal of marketing : EJM
36
SpringerLink / Bücher
35
Marketing : ZFP ; journal of research and management
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of current issues and research in advertising : JCIRA
31
The journal of consumer marketing
29
Health marketing quarterly
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
The journal of brand management : an international journal
28
Asia Pacific journal of marketing and logistics
27
International journal of hospitality management
26
Journal of global marketing
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Journal of marketing
23
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
21
International journal of sports marketing & sponsorship
20
Journal of consumer behaviour : an international research review
20
Journal of the Academy of Marketing Science
19
International journal of consumer studies
17
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ECONIS (ZBW)
4,347
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1
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1
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
2
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
3
Consonants in
brand
names influence
brand
gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
4
Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra
;
Padmaja, R.
- In:
Journal of economics and business research
21
(
2015
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
Saved in:
5
Effects of advertising-evoked vicarious nostalgia on
brand
heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
6
Good guy vs. bad guy : the influence of parasocial interactions with media characters on
brand
placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
7
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
Can
brand
sharing change consumers'
brand
attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
9
Inferring
brand
integrity from marketing communications : the effects of
brand
transparency signals in a consumer empowerment context
Cambier, Fanny
;
Poncin, Ingrid
- In:
Journal of business research : JBR
109
(
2020
),
pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
Saved in:
10
Moderating role of
brand
familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
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