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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
10
Markenführung
10
Beziehungsmarketing
7
Brand image
7
Markenimage
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Relationship marketing
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Electronic Commerce
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Markenartikel
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Mobile application
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Online retailing
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Online-Handel
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Mobile communications
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Mobilkommunikation
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Retail trade
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AHP approach
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Appraisal theory of emotion
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Brand awareness
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Brand equity
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Brand experience
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Lee, Crystal T.
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Lin, Wen-Ya
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Shen, Yung-Cheng
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Tseng, Timmy H.
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Wang, Han-Yu
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The journal of product & brand management
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ECONIS (ZBW)
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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