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The effect of direct to consumer television advertising on the timing of treatment
Bradford, W. David; Kleit, Andrew N.; Nietert, Paul J.; … - In: Economic inquiry : journal of the Western Economic … 48 (2010) 2, pp. 306-322
Persistent link: https://www.econbiz.de/10003974575
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Can credence advertising effects be isolated? Can they be negative? : evidence from pharmaceuticals
Bradford, W. David; Kleit, Andrew N. - In: Southern economic journal 78 (2011) 1, pp. 167-190
Persistent link: https://www.econbiz.de/10009310075
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Direct to consumer advertising
Bradford, W. David; Kleit, Andrew N. - In: The Elgar companion to health economics, (pp. 306-314). 2006
Persistent link: https://www.econbiz.de/10003389445
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The Effect of Direct to Consumer Television Advertising on the Timing of Treatment
Bradford, David; Kleit, Andrew N.; Nietert, Paul; … - 2020
We examine how direct to consumer advertising (DCA) affects the delay between diagnosis and pharmacological treatment for patients suffering from a common chronic disease. The primary data for this study consist of patients diagnosed with osteoarthritis (N=18,235) taken from a geographically...
Persistent link: https://www.econbiz.de/10014062456