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Advertising effects
gestion des réclamations
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Beziehungsmarketing
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Relationship marketing
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boycott
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communication de crise
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théorie de la justice
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complaint management
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concert
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customer relationship management
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déni
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gestion de la relation client
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humour
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image -parrainage
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placement
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placement interactif
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renforcement
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responsabilité
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services
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theory of justice
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International journal of arts management
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When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia
;
Fayolle, Laurene
;
Sabadie, William
- In:
International journal of arts management
18
(
2016
)
3
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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