Similar Search Results

Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223

Persistent link: https://www.econbiz.de/10013255655

Danaher, Peter J. - In: Journal of marketing research 60 (2023) 3, pp. 564-584

Persistent link: https://www.econbiz.de/10014294950

Fulgoni, Gian M. - In: Journal of advertising research 55 (2015) 4, pp. 358-361

Persistent link: https://www.econbiz.de/10011429011

Kerr, Gayle; Schultz, Don E.; Kitchen, Philip J.; … - In: Journal of advertising research 55 (2015) 4, pp. 390-400

Persistent link: https://www.econbiz.de/10011429030

Tanyel, Faruk; Stuart, Elnora W.; Griffin, Jan - In: Journal of promotion management : JPM 19 (2013) 5, pp. 652-673

Persistent link: https://www.econbiz.de/10010233242

Lang, Mark; Beemer, Gary; Fernandez Gaviria, Paula - In: Journal of food products marketing : innovations in … 27 (2021) 5, pp. 243-254

Persistent link: https://www.econbiz.de/10012623355

Šehić, Lejla; Peštek, Almir - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 279-291

Persistent link: https://www.econbiz.de/10012253955

Shin, Jiye; Chae, Heeju; Ko, Eunju - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 71-85

Persistent link: https://www.econbiz.de/10011859210

Seufert, Wolfgang - In: Media Economics revisited : (wie) verändert das …, (pp. 199-229). 2017

Persistent link: https://www.econbiz.de/10011794771

Darley, William K.; Lim, Jeen-su - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 99-111

Persistent link: https://www.econbiz.de/10014266007