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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Bibliometrics
20,348
Bibliometrie
20,229
Theorie
10,363
Theory
10,208
Relationship marketing
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Beziehungsmarketing
9,136
Brand management
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Markenführung
7,637
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6,750
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5,906
Customer satisfaction
5,783
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5,636
Kundenzufriedenheit
5,617
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5,010
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5,008
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4,683
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4,665
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4,652
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4,625
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4,576
Brand
4,358
Markenartikel
4,354
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4,345
Einzelhandel
4,282
Retail trade
4,244
Electronic Commerce
3,799
Werbewirkung
3,716
E-commerce
3,690
Verbraucherverhalten
3,593
Experiment
3,451
Emotion
3,445
Advertising
3,180
Werbung
3,093
Privater Konsum
2,901
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Gierl, Heribert
25
Pelsmacker, Patrick de
25
Septianto, Felix
23
Dens, Nathalie
21
Diehl, Sandra
17
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Eisend, Martin
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Naderer, Brigitte
11
Taylor, Charles Raymond
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Stafford, Marla Royne
10
Zúñiga, Miguel Ángel
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Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Hatzithomas, Leonidas
8
Ilicic, Jasmina
8
Jang, Soocheong
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Mueller, Barbara
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Sahni, Navdeep S.
8
Wen, Taylor Jing
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Springer Fachmedien Wiesbaden
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Shaker Verlag
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Technische Universität Braunschweig
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the review of marketing communications
146
Journal of business research : JBR
145
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
97
Journal of promotion management : innovations in planning and applied research
70
Journal of retailing and consumer services
67
Journal of advertising research
61
Journal of promotion management : JPM
61
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
34
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Asia Pacific journal of marketing and logistics
28
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
23
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of marketing research
16
International journal of pharmaceutical and healthcare marketing : IJPHM
15
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ECONIS (ZBW)
3,675
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1
The dance between darkness and light : a systematic review of advertising's role in consumer well-being : 1980-2020
Gilbert, Jonathan Ross
;
Stafford, Marla Royne
;
Sheinin, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 491-528
Persistent link: https://www.econbiz.de/10012586676
Saved in:
2
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
3
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
4
A literature review of consumer-based brand scales
Zarantonello, Lia
- In:
Handbook on brand and experience management
,
(pp. 188-218)
.
2008
Persistent link: https://www.econbiz.de/10003789040
Saved in:
5
Research on advertising in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
6
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
7
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
8
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
9
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
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