Similar Search Results

Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages

Franklin, Esther - In: Journal of advertising research 54 (2014) 3, pp. 259-262

Persistent link: https://www.econbiz.de/10010419831

Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor

Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205

Persistent link: https://www.econbiz.de/10011687912

Endorser ethnicity impact on advertising effectiveness : effects of the majority vs. minority status of the target audience

Sobh, Rana; Soltan, Khaled - In: Journal of marketing communications 24 (2018) 6, pp. 634-647

Persistent link: https://www.econbiz.de/10011914773

Ethnic media advertising effectiveness, influences and implications

Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220

Persistent link: https://www.econbiz.de/10011954216

Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity

Butt, Muhammad Mohsin; De Run, Ernest Cyril - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39

Persistent link: https://www.econbiz.de/10009676039

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

Koinig, Isabell - 2016 - 1st ed. 2016

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...