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Advertising effects
Marketing
29,195
Digitalisierung
15,745
Digitization
13,462
Online-Marketing
12,891
Internet marketing
12,579
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7,551
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3,217
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3,195
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2,703
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2,656
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2,635
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2,626
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marketing
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2,234
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2,110
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2,073
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Wilbur, Kenneth C.
17
Tucker, Catherine
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Jerath, Kinshuk
12
Bauer, Hans H.
11
Lewis, Randall A.
11
Russo, Antonio
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Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Pauwels, Koen
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Penta, Antonio
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Rozendaal, Esther
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Tucker, Catherine E.
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Zhu, Yi
8
Diehl, Sandra
7
Dwivedi, Yogesh Kumar
7
Fuchs, Wolfgang
7
Huber, Frank
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Katona, Zsolt
7
Narayanan, Sridhar
7
Pelsmacker, Patrick de
7
Reijmersdal, Eva A. van
7
Reiley, David H.
7
Rutz, Oliver J.
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Simonov, Andrey
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Skiera, Bernd
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Sreejesh, S.
7
Terlutter, Ralf
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Thorson, Esther
7
Unger, Fritz
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Vashisht, Devika
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Yang, Yanwu
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Springer Gabler <Firma>
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Technische Universität Braunschweig
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Advertising Research Foundation
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Helmut-Schmidt-Universität
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IGI Global
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Association of National Advertisers
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Books on Demand GmbH <Norderstedt>
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fördergesellschaft Marketing an der Universität Augsburg
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Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Herbert von Halem Verlag
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <9, 2010, Madrid>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
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Peter Lang GmbH
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Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Universität Bremen
1
Universität Hohenheim
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Verlag Dr. Kovač
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
58
Journal of marketing communications
56
International journal of internet marketing and advertising : IJIMA
52
Journal of business research : JBR
50
SpringerLink / Bücher
45
Journal of promotion management : innovations in planning and applied research
41
International journal of advertising : the quarterly review of marketing communications
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Gabler Edition Wissenschaft
22
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of marketing research
15
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
Research
13
European journal of marketing : EJM
12
Journal of marketing
12
Springer eBook Collection / Business and Economics
12
Electronic commerce research
11
Journal of internet commerce
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
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ECONIS (ZBW)
2,458
RePEc
1
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1
Erfolgsfaktoren des Mobile
Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
Saved in:
2
ROI of social media : how to improve the return on your social
marketing
investment
Powell, Guy R.
;
Groves, Steven
;
Dimos, Jerry
-
2011
Persistent link: https://www.econbiz.de/10008902513
Saved in:
3
Effectiveness of mobile
marketing
Reichhart, Philipp Konstantin
-
2013
Persistent link: https://www.econbiz.de/10010199764
Saved in:
4
Kongruenz in der Crossmedia-Kommunikation : eine Untersuchung der Determinanten und Wirkungen
Beyer, Christina
-
2020
Persistent link: https://www.econbiz.de/10012119121
Saved in:
5
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
Saved in:
6
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
Saved in:
7
Google Analytics : das umfassende Handbuch
Vollmert, Markus
;
Lück, Heike
-
2016
-
2., aktualisierte und erweiterte Auflage
Berichte generieren, um Ihre Website und Ihre Online-
Marketing
-Aktivitäten zu optimieren. Inkl. Search Console, Google …
Persistent link: https://www.econbiz.de/10011490655
Saved in:
8
Essays on personalized online advertising
Bleier, Alexander
-
2014
Persistent link: https://www.econbiz.de/10010391856
Saved in:
9
Time lags and synergies of online advertising
Breuer, Ralph
-
2011
Persistent link: https://www.econbiz.de/10009535708
Saved in:
10
Online-Werbeeffizienz : Messung und Analyse der Effizienz von Online-Werbeaktivitäten und ihrer Treiber
Shenawai, Nico
-
2011
Persistent link: https://www.econbiz.de/10009300769
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