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Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Motivational effects and age differences of gamification in product advertising
Bittner, Jenny V.; Shipper, Jeffrey - In: The journal of consumer marketing 31 (2014) 5, pp. 391-400
Persistent link: https://www.econbiz.de/10010423834
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The moderating effects of status-consumption motive and age in the relationship between CSR advertising appeal type and purchase intentions
Zhao, Wen; Lee, Yoon-Joo - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 520-540
Persistent link: https://www.econbiz.de/10012179043
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Threat specificity in fear appeals : examination of fear response and motivated behavior
Sobol, Kamila; Giroux, Marilyn - In: Journal of consumer marketing 40 (2023) 4, pp. 470-480
Persistent link: https://www.econbiz.de/10014276013
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Motivation in Advertising : Motives that make people buy
Martineau, Pierre - 1957
Persistent link: https://www.econbiz.de/10014376311
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The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae; Pounders, Kathrynn R. - In: Journal of business research : JBR 94 (2019), pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina; Aggarwal, Pankaj - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
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Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria; Waller, David - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 15/16, pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566