//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Key antecedents of brand equit...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
9
Markenimage
9
Brand management
8
Internet marketing
8
Markenführung
8
Online-Marketing
8
Beziehungsmarketing
7
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Relationship marketing
7
Sales promotion
5
Verkaufsförderung
5
Website
5
Bibliometrics
4
Bibliometrie
4
Brand equity
4
Forschung
4
Research
4
Social Web
4
Social web
4
Tourism marketing
4
Tourismusmarketing
4
Welt
4
World
4
Bibliometric analysis
3
Co-word analysis
3
Communication
3
Corporate culture
3
Cross-cultural marketing
3
Dienstleistungsqualität
3
E-commerce
3
Electronic Commerce
3
Firm-wide IMC
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
3
Author
All
Barrio-García, Salvador del
3
Alcántara-Pilar, Juan Miguel
1
Crespo-Almendros, Esmeralda
1
Crespo-Almendros, Esmeraldo
1
Golden, Linda L.
1
Muñoz-Leiva, Francisco
1
Porcu, Lucia
1
more ...
less ...
Published in...
All
Bridging the gap between advertising academia and practice
1
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Saved in:
2
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
Saved in:
3
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->