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Do violent movies scare away potential visitors?
Yang, Fang; VandenBergh, Bruce; Lee, Joonghwa - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
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Assessing flagship store effectiveness : updating brand experience and its consequences by using the example of two national brands in the fast-moving consumer goods industry
Nierobisch, Tim Nicolas - 2017
This thesis covers (i) the application of the flagship store in the fast-moving consumer goods industry as a communication tool, (ii) the inclusion of future brand-directed consumer behavior (i.e., future brand loyalty, word-of-mouth advertising, standard and special product sales in the...
Persistent link: https://www.econbiz.de/10011657643
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How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.; Baack, Daniel W. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
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Development and implementation of the Resident Migration Scale (ReMiS) : measuring success in place marketing
Zenker, Sebastian; Gollan, Tobias - In: Sozialpsychologie und Ökonomie : Beiträge des 25. …, (pp. 156-172). 2010
Persistent link: https://www.econbiz.de/10003986760
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Destination visual image and expectation of experiences
Ye, Helen; Tussyadiah, Iis P. - In: Journal of travel and tourism marketing 28 (2011) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10009008251
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Picasso's Guernica : the strength of an art brand in destination e-branding
Plaza, Beatriz; Haarich, Silke N.; Waldron, Courtney M. - In: International journal of arts management 15 (2012/13) 3, pp. 53-64
Persistent link: https://www.econbiz.de/10009763868
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City Branding durch Sportevents
Linley, Michael - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 235-254). 2014
Persistent link: https://www.econbiz.de/10010354047
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Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian; Gollan, Tobias; Quaquebeke, Niels van - In: Psychology & marketing 31 (2014) 3, pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
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Imageeffekte von Sportgroßveranstaltungen: Möglichkeiten und Grenzen der Messung
Maennig, Wolfgang; Feddersen, Arne - In: Regional- und sportökonomische Aspekte von …, (pp. 101-121). 2002
Persistent link: https://www.econbiz.de/10001770358