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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Children
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10,752
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6,941
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Pelsmacker, Patrick de
25
Gierl, Heribert
24
Septianto, Felix
22
Dens, Nathalie
20
Diehl, Sandra
16
Hudders, Liselot
14
Reijmersdal, Eva A. van
14
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Rozendaal, Esther
13
Terlutter, Ralf
13
Bakir, Aysen
12
Chan, Kara
12
Huber, Frank
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Matthes, Jörg
12
Muehling, Darrel D.
12
Buijzen, Moniek
11
Eisend, Martin
11
Evans, Nathaniel J.
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Kareklas, Ioannis
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Naderer, Brigitte
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Stafford, Marla Royne
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Torres, Ivonne M.
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Wu, Linwan
11
Yoon, Sukki
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Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Ilicic, Jasmina
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Taylor, Charles Raymond
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Zúñiga, Miguel Ángel
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Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
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Kulczynski, Alicia
9
Rosengren, Sara
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Wilbur, Kenneth C.
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Bang Nguyen Viet
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Cauberghe, Veroline
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Ghose, Anindya
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Shaker Verlag
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Technische Universität Braunschweig
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Association of National Advertisers
1
Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
OECD / Directorate for Science, Technology and Industry
1
Organisation for Economic Co-operation and Development
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Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
139
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
100
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
67
Journal of advertising research
63
Journal of promotion management : JPM
61
Psychology & marketing
61
Journal of advertising : official publication of the American Academy of Advertising
57
International journal of internet marketing and advertising : IJIMA
53
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
European journal of marketing : EJM
33
The journal of product & brand management
33
Journal of current issues and research in advertising : JCIRA
32
Young consumers : insight and ideas for responsible marketers
31
Health marketing quarterly
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Asia Pacific journal of marketing and logistics
28
The journal of consumer marketing
28
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing : ZFP ; journal of research and management
24
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of current issues and research in advertising
22
Journal of international consumer marketing
22
European journal of marketing
21
Journal of marketing
21
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of marketing research
17
Cogent business & management
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
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ECONIS (ZBW)
3,684
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1
A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga
- In:
GITAM journal of management : a quarterly publication …
18
(
2020
)
4
,
pp. 37-54
Persistent link: https://www.econbiz.de/10013187310
Saved in:
2
Children
's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
3
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in
children
under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
4
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
5
Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.
;
Hannah, Sean T.
;
Allan, David
- In:
Journal of business ethics : JOBE
117
(
2013
)
2
,
pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
Saved in:
6
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
7
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
8
Advertising and conspicuous consumption
Krähmer, Daniel
-
2005
The paper formalizes the intuition that
brands
are consumed for image reasons and that advertising creates a brand … consumption by rendering
brands
a signalling device. In a price competition framework, we show that advertising increases …
Persistent link: https://www.econbiz.de/10010366557
Saved in:
9
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
10
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
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