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A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi

Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54

Persistent link: https://www.econbiz.de/10013187310

Children's socialization in consumption : the role of marketing

Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251

Persistent link: https://www.econbiz.de/10010416280

Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two

Miron-Shatz, Talya; Doniger, Glen M.; Hanoch, Yaniv - In: Innovation and marketing in the pharmaceutical industry …, (pp. 345-363). 2014

Persistent link: https://www.econbiz.de/10010353556

Product placement in old and new media : examining the evidence for concern

Eagle, Lynne C.; Dahl, Stephan - In: Journal of business ethics : JOBE 147 (2018) 3, pp. 605-618

Persistent link: https://www.econbiz.de/10011798901

Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention

Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311

Persistent link: https://www.econbiz.de/10010231773

Effects of advertising-evoked vicarious nostalgia on brand heritage

Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625

Persistent link: https://www.econbiz.de/10010233136

Comparative advertising : citing or not the leading brand and its price

Dianoux, Christian; Herrmann, Jean-Luc; Zeitoun, Helen - In: The journal of consumer marketing 30 (2013) 4, pp. 345-354

Persistent link: https://www.econbiz.de/10009788904

Advertising and conspicuous consumption

Krähmer, Daniel - 2005

The paper formalizes the intuition that brands are consumed for image reasons and that advertising creates a brand … consumption by rendering brands a signalling device. In a price competition framework, we show that advertising increases …

Persistent link: https://www.econbiz.de/10010366557

Can vague brand slogans promote desirable consumer responses?

Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294

Persistent link: https://www.econbiz.de/10010422971

What you get is not what you saw : exploring the impacts of misleading hotel website photos

Kuo, Pei-Jou; Zhang, Lu; Cranage, David A. - In: International journal of contemporary hospitality management 27 (2015) 6, pp. 1301-1319

Persistent link: https://www.econbiz.de/10011403354

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