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~subject:"Advertising industry"
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Effekte von Anzeigenhäufungen...
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Advertising industry
Werbung
13,872
Advertising
9,811
Werbewirkung
3,934
Advertising effects
3,877
Konsumentenverhalten
2,924
Consumer behaviour
2,918
Online-Marketing
1,821
Internet marketing
1,817
Theorie
1,435
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1,404
Deutschland
1,033
USA
991
United States
840
Marketing
804
Markenführung
744
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740
Printwerbung
660
Print advertising
658
advertising
656
Marketingmanagement
654
Marketing management
635
Germany
568
Social Web
554
Social web
553
Preismanagement
485
Pricing strategy
485
Markenimage
459
Brand image
447
Markenartikel
432
Wettbewerb
413
Zielgruppe
366
Target group
352
Brand
351
Werbewirtschaft
321
Werbepsychologie
317
Competition
311
Öffentlichkeitsarbeit
296
Psychology of advertising
288
Internet
280
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Arbeitspapier
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Sammelwerk
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Marktinformation
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Adressbuch
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Biografie
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Silk, Alvin J.
10
Nöcker, Ralf
7
Berndt, Ernst R.
6
Jullien, Bruno
6
Crampes, Claude
5
Haritchabalet, Carole
5
Jugenheimer, Donald W.
5
Kelley, Larry D.
5
Nickel, Volker
5
Avery, Rosemary J.
4
Mathios, Alan D.
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Crawford, Robert
3
Knuth, Ingo
3
Laurie, Sally
3
Lillard, Dean R.
3
Mortimer, Kathleen
3
Pethig, Rüdiger
3
Roca, David
3
Ambler, Tim
2
Brennan, Linda
2
Bright, Laura F.
2
Chen, Huan
2
Cheng, Hong
2
Erickson, Gary M.
2
Gabszewicz, Jean Jaskold
2
Hackley, Christopher E.
2
Hansen, Zeynep Kocabiyik
2
Hardy, Jonathan
2
Jones, John Philip
2
Kenkel, Donald Scott
2
Kilgour, Mark
2
Kind, Hans Jarle
2
King, Charles
2
Koslow, Scott
2
Kreshel, Peggy J.
2
Landwehr, Rainer
2
Laussel, Didier
2
Law, Marc T.
2
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National Bureau of Economic Research
4
Zentralverband der Deutschen Werbewirtschaft
4
Springer Fachmedien Wiesbaden
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Rossijskaja Akademija Reklamy
2
Zentralausschuss der Werbewirtschaft
2
American Academy of Advertising
1
Axel Springer Verlag, Marketing Anzeigen
1
Centre for International Research on Communication and Information Technologies
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Werberat Ordnung
1
Förderverein Marburger Japan-Reihe
1
IP Deutschland GmbH <Köln>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Plenum der Werbung <2011, Berlin>
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
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Published in...
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Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
Business history
2
CESifo working papers
2
CORE discussion paper : DP
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The marketing review
2
Volkswirtschaftliche Diskussionsbeiträge
2
A.E. Res.
1
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
American business, politics, and society
1
American journal of agricultural economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Ashgate economic geography series
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur betriebswirtschaftlichen Forschung
1
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Source
All
ECONIS (ZBW)
285
Showing
1
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285
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1
The shocking history of advertising!
Turner, E. S.
-
1952
Persistent link: https://www.econbiz.de/10003696709
Saved in:
2
Client influence and advertising standardization : a survey of ad agencies
Waller, David
;
Shao, Alan T.
;
Bao, Yeqing
- In:
The service industries journal
30
(
2010
)
13/14
,
pp. 2151-2161
Persistent link: https://www.econbiz.de/10008809596
Saved in:
3
Österreichische Auflagenkontrolle
Gilly, Christof
- In:
Handbuch der Marktforschung
,
(pp. 238-241)
.
2007
Persistent link: https://www.econbiz.de/10003536417
Saved in:
4
An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10009375670
Saved in:
5
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
6
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
7
Kampen om reklamen
Ohlsson, Jonas
;
Facht, Ulrika
-
2017
Persistent link: https://www.econbiz.de/10011648912
Saved in:
8
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M.
-
1991
Persistent link: https://www.econbiz.de/10000828686
Saved in:
9
The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric
-
1988
Persistent link: https://www.econbiz.de/10000744010
Saved in:
10
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
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