Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Innovations in advertising res...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising industry
Werbung
13,887
Advertising
9,823
Werbewirkung
3,813
Advertising effects
3,759
Konsumentenverhalten
2,891
Consumer behaviour
2,885
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,374
Theory
1,343
Deutschland
923
USA
906
Marketing
795
United States
756
Markenführung
738
Brand management
734
advertising
651
Marketingmanagement
644
Marketing management
625
Social Web
553
Social web
552
Germany
472
Preismanagement
463
Pricing strategy
463
Markenimage
452
Brand image
440
Markenartikel
427
Wettbewerb
400
Brand
346
Zielgruppe
346
Target group
333
Werbewirtschaft
317
Competition
298
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Vereinigte Staaten
277
Spieltheorie
271
Internet
269
Psychology of advertising
267
more ...
less ...
Online availability
All
Undetermined
77
Free
38
Type of publication
All
Book / Working Paper
134
Article
133
Journal
14
Type of publication (narrower categories)
All
Article in journal
112
Aufsatz in Zeitschrift
112
Graue Literatur
27
Non-commercial literature
27
Aufsatz im Buch
22
Book section
22
Arbeitspapier
16
Working Paper
16
Collection of articles of several authors
13
Sammelwerk
13
Hochschulschrift
11
Aufsatzsammlung
8
Lehrbuch
6
Thesis
6
Textbook
5
Wörterbuch
4
Bibliografie enthalten
3
Bibliography included
3
Case study
3
Collection of articles written by one author
3
Conference proceedings
3
Fallstudie
3
Handbook
3
Handbuch
3
Konferenzschrift
3
Market information
3
Marktinformation
3
Reprint
3
Sammlung
3
Adressbuch
2
No longer published / No longer aquired
2
Accompanied by computer file
1
Amtsdruckschrift
1
Biografie
1
Biography
1
Company information
1
Directory
1
Elektronischer Datenträger als Beilage
1
Enzyklopädie
1
Firmeninformation
1
more ...
less ...
Language
All
English
223
German
47
Russian
7
French
3
Afrikaans
1
Italian
1
Polish
1
Spanish
1
more ...
less ...
Author
All
Silk, Alvin J.
10
Nöcker, Ralf
7
Berndt, Ernst R.
6
Jullien, Bruno
6
Crampes, Claude
5
Haritchabalet, Carole
5
Jugenheimer, Donald W.
5
Kelley, Larry D.
5
Nickel, Volker
5
Avery, Rosemary J.
4
Mathios, Alan D.
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Crawford, Robert
3
Knuth, Ingo
3
Laurie, Sally
3
Lillard, Dean R.
3
Mortimer, Kathleen
3
Pethig, Rüdiger
3
Roca, David
3
Ambler, Tim
2
Brennan, Linda
2
Bright, Laura F.
2
Chen, Huan
2
Cheng, Hong
2
Erickson, Gary M.
2
Hackley, Christopher E.
2
Hansen, Zeynep Kocabiyik
2
Hardy, Jonathan
2
Jones, John Philip
2
Kenkel, Donald Scott
2
Kilgour, Mark
2
Kind, Hans Jarle
2
King, Charles
2
Koslow, Scott
2
Kreshel, Peggy J.
2
Landwehr, Rainer
2
Law, Marc T.
2
Levin, Elizabeth
2
MacRury, Iain
2
more ...
less ...
Institution
All
National Bureau of Economic Research
4
Zentralverband der Deutschen Werbewirtschaft
4
Springer Fachmedien Wiesbaden
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Rossijskaja Akademija Reklamy
2
Zentralausschuss der Werbewirtschaft
2
American Academy of Advertising
1
Axel Springer Verlag, Marketing Anzeigen
1
Centre for International Research on Communication and Information Technologies
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Werberat Ordnung
1
Förderverein Marburger Japan-Reihe
1
IP Deutschland GmbH <Köln>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Plenum der Werbung <2011, Berlin>
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
more ...
less ...
Published in...
All
Journal of historical research in marketing
16
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
Business history
2
CESifo working papers
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The marketing review
2
Volkswirtschaftliche Diskussionsbeiträge
2
A.E. Res.
1
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
American business, politics, and society
1
American journal of agricultural economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Ashgate economic geography series
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur betriebswirtschaftlichen Forschung
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
281
Showing
1
-
10
of
281
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M.
-
1991
Persistent link: https://www.econbiz.de/10000828686
Saved in:
2
The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric
-
1988
Persistent link: https://www.econbiz.de/10000744010
Saved in:
3
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
4
Confessions of an advertising man : the all-time best seller about advertising
Ogilvy, David M.
-
1987
-
new and rev. ed
Persistent link: https://www.econbiz.de/10000729863
Saved in:
5
Europäische Werbemärkte. Spanien
Machnik, Wolfgang J.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000733293
Saved in:
6
Sensus van besigheidsdienste, 1987
1989
Persistent link: https://www.econbiz.de/10000799609
Saved in:
7
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
8
Issues in advertising
Reekie, W. Duncan
-
1988
Persistent link: https://www.econbiz.de/10000806617
Saved in:
9
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
Saved in:
10
Information sources in advertising history
Pollay, Richard W.
(
contributor
)
-
1979
-
1. publ
Persistent link: https://www.econbiz.de/10000582428
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
