Showing 1 - 10 of 10
Persistent link: https://www.econbiz.de/10011551595
Persistent link: https://www.econbiz.de/10011626970
Persistent link: https://www.econbiz.de/10012098553
Persistent link: https://www.econbiz.de/10012175056
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10013181489
Persistent link: https://www.econbiz.de/10011668012
Persistent link: https://www.econbiz.de/10011668027
Persistent link: https://www.econbiz.de/10011668028
Persistent link: https://www.econbiz.de/10011918617
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10011638506