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~subject:"Advertising industry"
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Advertising industry
Werbung
13,739
Advertising
9,674
Werbewirkung
3,737
Advertising effects
3,683
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2,825
Consumer behaviour
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756
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531
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475
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457
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433
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398
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343
Brand
336
Target group
330
Werbewirtschaft
313
Competition
296
Werbepsychologie
296
Öffentlichkeitsarbeit
282
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276
Internet
271
Psychology of advertising
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Silk, Alvin J.
10
Nöcker, Ralf
7
Berndt, Ernst R.
6
Jullien, Bruno
6
Crampes, Claude
5
Haritchabalet, Carole
5
Jugenheimer, Donald W.
5
Kelley, Larry D.
5
Nickel, Volker
5
Avery, Rosemary J.
4
Mathios, Alan D.
4
Seebohn, Joachim
4
Turnbull, Sarah
4
Crawford, Robert
3
Knuth, Ingo
3
Laurie, Sally
3
Lillard, Dean R.
3
Mortimer, Kathleen
3
Pethig, Rüdiger
3
Roca, David
3
Ambler, Tim
2
Brennan, Linda
2
Bright, Laura F.
2
Chen, Huan
2
Cheng, Hong
2
Erickson, Gary M.
2
Hackley, Christopher E.
2
Hansen, Zeynep Kocabiyik
2
Hardy, Jonathan
2
Jones, John Philip
2
Kenkel, Donald Scott
2
Kilgour, Mark
2
Kind, Hans Jarle
2
King, Charles
2
Koslow, Scott
2
Kreshel, Peggy J.
2
Landwehr, Rainer
2
Law, Marc T.
2
Levin, Elizabeth
2
MacRury, Iain
2
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National Bureau of Economic Research
4
Zentralverband der Deutschen Werbewirtschaft
4
Springer Fachmedien Wiesbaden
3
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Rossijskaja Akademija Reklamy
2
Zentralausschuss der Werbewirtschaft
2
American Academy of Advertising
1
Axel Springer Verlag, Marketing Anzeigen
1
Centre for International Research on Communication and Information Technologies
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Deutscher Werberat Ordnung
1
Förderverein Marburger Japan-Reihe
1
IP Deutschland GmbH <Köln>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Plenum der Werbung <2011, Berlin>
1
Südafrika / Central Statistical Service
1
Universität Augsburg / Institut für Volkswirtschaftslehre
1
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Published in...
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Journal of historical research in marketing
14
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing communications
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
5
Journal of advertising research
4
NBER working paper series
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
Business history
2
CESifo working papers
2
International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising
2
NBER Working Paper
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Schriften zu Marketing und Management
2
The advertising and consumer culture reader
2
The marketing review
2
Volkswirtschaftliche Diskussionsbeiträge
2
A.E. Res.
1
Absatzwirtschaft / Schriften zum Marketing
1
Accounting history review
1
Advancing research on projects and temporary organizations
1
American business, politics, and society
1
American journal of agricultural economics
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Ashgate economic geography series
1
Asia Pacific business review
1
Australasian marketing journal
1
Beiträge zur betriebswirtschaftlichen Forschung
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
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Source
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ECONIS (ZBW)
277
Showing
1
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1
Werbung
: eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
1995
-
4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
Saved in:
2
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
3
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
4
Advertising age : the national newspaper of marketing
Chicago, Ill. : Advertising Publ.
-
1.1930-September 11 2017
Persistent link: https://www.econbiz.de/10000350879
Saved in:
5
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
6
Pubblicità e teorie economiche
Gianfreda, Giuseppina
-
1995
Persistent link: https://www.econbiz.de/10000978765
Saved in:
7
Absatz-Beförderung : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1992
-
1. Aufl
Persistent link: https://www.econbiz.de/10000839236
Saved in:
8
The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric
-
1988
Persistent link: https://www.econbiz.de/10000744010
Saved in:
9
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
10
Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing,
Werbung
und Werbeagenturen
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000819978
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