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~subject:"Advertising media"
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Advertising media
Advertising
27
Werbung
24
Consumer behaviour
23
Advertising effects
20
Konsumentenverhalten
20
Werbewirkung
20
Kreativität
9
Creativity
8
Brand image
6
Markenimage
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Brand
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Markenartikel
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Brand management
4
Markenführung
4
Viral marketing
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Virales Marketing
4
Advertising planning
3
Customer satisfaction
3
Internet marketing
3
Kommunikation
3
Kundenzufriedenheit
3
New product development
3
Online-Marketing
3
Produktentwicklung
3
Werbeplanung
3
Brand awareness
2
Brands
2
Communication
2
Consumers
2
Content analysis
2
Definition
2
Experiment
2
Inhaltsanalyse
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International marketing
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Management
2
Marketing
2
Marktkommunikation
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Print advertising
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Printwerbung
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Dahlén, Micael
2
Friberg, Lars
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Nilsson, Erik
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Rosengren, Sara
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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2
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
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