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Flyer : optimal gestalten, texten, produzieren
Weinberger, Annja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003453178
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Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H. - 1973
Persistent link: https://www.econbiz.de/10000556405
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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Geschäftsbericht ... / IVW
Informationsgemeinschaft zur Feststellung der … - Berlin : IVW; -2003: Bonn : IVW - 1992/93(1993)-2015/2016
Persistent link: https://www.econbiz.de/10000504721
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Advertising media and campaign planning
Swindells, Anthony Paul Fraser - 1966
Persistent link: https://www.econbiz.de/10000566053
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The effective use of advertising media
Davis, Martyn P. - 1981
Persistent link: https://www.econbiz.de/10000050536
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Applying the GRA and entropy to select the most appropriate advertising spokesman
Hsu, Pi-fang; Su, Yu-hsun - In: Journal of international marketing and marketing research 33 (2008) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10003639586