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Advertising music
Consumer behaviour
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Advertising effects
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Brand image
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Confidence
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Facebook
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30-second commercial
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Advertising repetition
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Koh, Hyeseung Elizabeth
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Stewart, Kristin
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Journal of consumer behaviour : an international research review
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
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