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~subject:"Advertising planning"
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Advertising Creativity Matters
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Advertising planning
Advertising
42
Werbung
36
Consumer behaviour
33
Konsumentenverhalten
31
Advertising effects
27
Werbewirkung
27
Creativity
12
Kreativität
12
Brand image
9
Markenimage
9
Einzelhandel
8
Marketing
8
Retail trade
8
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Customer satisfaction
6
Kundenzufriedenheit
6
Beziehungsmarketing
5
Kommunikation
5
Psychology of advertising
5
Relationship marketing
5
Werbepsychologie
5
Experiment
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Public relations
4
Schweden
4
Sweden
4
Viral marketing
4
Virales Marketing
4
Werbeplanung
4
Öffentlichkeitsarbeit
4
Coronavirus
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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English
4
Author
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Dahlén, Micael
3
Rosengren, Sara
3
Friberg, Lars
1
Nilsson, Erik
1
Törn, Fredrik
1
Öhman, Niclas
1
Published in...
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Journal of advertising : official publication of the American Academy of Advertising
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
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ECONIS (ZBW)
4
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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2
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
3
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
4
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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