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~subject:"Advertising planning"
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Advertising planning
Viet Nam
12
Vietnam
12
Lieferantenmanagement
4
Supplier relationship management
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Beziehungsmarketing
3
Relationship marketing
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Außenhandelssektor
2
Brand image
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Consumer behaviour
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Export
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Markenimage
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Arbeitsbedingungen
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Arbeitszufriedenheit
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Außenwirtschaftsförderung
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B-to-B-Marketing
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Betriebliche Standortwahl
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Brand loyalty
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Brand management
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Business-to-business marketing
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Cultural sensitivity
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Economic transition
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Emerging economies
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Enterprise
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Firm location choice
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Firm performance
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Ho Chi Minh City
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Ho-Chi-Minh-Stadt
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Nguyen, Tho D.
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Nguyen, Trang T. M.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
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