An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Year of publication: |
2011
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Authors: | Nguyen, Tho D. ; Nguyen, Trang T. M. |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 10.2011, 1, p. 43-56
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Subject: | Werbeplanung | Advertising planning | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Vietnam | Viet Nam |
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