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~subject:"Advertising planning"
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Advertising planning
Consumer behaviour
23
Konsumentenverhalten
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Brand management
22
Markenführung
22
Advertising effects
11
Beziehungsmarketing
11
Brand image
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Markenimage
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Relationship marketing
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Werbewirkung
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Brand
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Markenartikel
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USA
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Internet marketing
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Online-Marketing
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United States
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Advertising
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Marketing management
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Marketingmanagement
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Werbung
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Customer integration
6
Kundenintegration
6
Marketing
5
Social Web
5
Social web
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Communication media
4
Decision
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Entscheidung
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Kommunikationsmedien
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Marktforschung
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Target group
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Vereinigte Staaten
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Zielgruppe
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Innovation
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Media usage
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Mediennutzung
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Product information
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Calder, Bobby J.
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Malthouse, Edward C.
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Sternthal, Brian
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Kellogg on marketing
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ECONIS (ZBW)
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Advertising strategy
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 215-246)
.
2001
Persistent link: https://www.econbiz.de/10001612986
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2
Media placement versus advertising execution
Malthouse, Edward C.
;
Calder, Bobby J.
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
2
,
pp. 217-230
Persistent link: https://www.econbiz.de/10003970836
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