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A role for aesthetics in consumer psychology
Hoegg, JoAndrea; Alba, Joseph W. - In: Handbook of consumer psychology, (pp. 733-754). 2008
Persistent link: https://www.econbiz.de/10003716271
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The good, the bad, and the ugly : influence of aesthetics on product feature judgments
Hoegg, JoAndrea; Alba, Joseph W.; Dahl, Darren W. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 419-430
Persistent link: https://www.econbiz.de/10008728836
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From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Mookerjee, Siddhanth; Cornil, Yann; Hoegg, JoAndrea - In: Journal of marketing 85 (2021) 3, pp. 62-77
Persistent link: https://www.econbiz.de/10012522219