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A longitudinal examination of positioning strategies in a liberalized developing African economy : the case of Ghana

Blankson, Charles; Strutton, David - In: Thunderbird international business review 53 (2011) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10008825605

Positioning strategies of foreign and indigenous firms in an African cultural milieu

Blankson, Charles; Iyer, Pramod; Owusu-Frimpong, Nana; … - In: Journal of business research : JBR 119 (2020), pp. 627-638

Persistent link: https://www.econbiz.de/10012417070

A review and evaluation of market orientation research in an emerging African economy

Coffie, Stanley; Blankson, Charles; Dadzie, Samuel Ato - In: Journal of strategic marketing 28 (2020) 7, pp. 565-582

Persistent link: https://www.econbiz.de/10012313924

Marketing Practices of African and Caribbean Small Businesses in London, UK

Blankson, Charles; Omar, Ogenyi E - 2009

The marketing practices of small businesses, especially those owned by minorities, are underrepresented in marketing research.In this study, the marketing practices of African and Caribbean-owned small businesses in London, United Kingdom, are identified and assessed.A small pilot study is...

Persistent link: https://www.econbiz.de/10014202105

Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial

Blankson, Charles; Enyinda, Chris I.; Fadahunsi, Akinola - In: Industrial marketing management : the international … 116 (2024), pp. A4-A7

Persistent link: https://www.econbiz.de/10014456193