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~subject:"Agency theory"
~subject:"Konsumentenverhalten"
~type_genre:"Fallstudie"
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Agency theory
Konsumentenverhalten
Führungskräfte
248
Managers
248
Krisenmanagement
245
Crisis management
238
Vertrauen
131
Deutschland
129
Germany
129
Confidence
127
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83
United States
82
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72
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72
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67
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67
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48
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48
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46
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43
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40
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38
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37
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33
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33
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32
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28
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28
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28
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27
Unternehmen
27
Welt
27
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27
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25
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25
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Fallstudie
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5,239
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5,239
Graue Literatur
559
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559
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504
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498
Aufsatz im Buch
273
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273
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196
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150
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35
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35
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33
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33
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24
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24
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22
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17
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17
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15
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15
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5
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5
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4
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3
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3
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3
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3
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Ajami, Riad A.
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1
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1
Cruz, Isabel Silva
1
Dresner, Martin
1
Ganga, Rafaela
1
Gefen, David
1
Goddard, G. Jason
1
Grötsch, Volker Martin
1
Hartley, Kate
1
Hollanders, David
1
Karatzas, Stelios
1
Kittl, Christian
1
Knight, John G.
1
Koch, Walter J.
1
Lichtenstein, Yossi
1
McNeill, Lisa S.
1
Müller, Bernadette
1
Müller, Tina
1
Oswald, Laura R.
1
Raab, Gerhard
1
Twomey, Katherine L.
1
Unger, Alexander
1
Vliegenthart, Rens
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Wahlen, Stefan
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1
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Digital and social media marketing : a results-driven approach
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Discussion paper / Center for Economic Research, Tilburg University
1
Gabler Edition Wissenschaft / Mobile Computing
1
Gabler Research
1
Handbook of developments in consumer behaviour
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Internationale Personal- und Strategieforschung
1
Journal of advertising research
1
Journal of marketing communications
1
Kritische Verbraucherforschung
1
Management information systems : mis quarterly
1
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
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ECONIS (ZBW)
15
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1
Communicate in a crisis : understand, engage and influence customer behaviour to maximize brand trust
Hartley, Kate
-
2019
telling the truth and its role in crisis and reputation management -- Withstanding the attack: the importance of
resilience
in …
Persistent link: https://www.econbiz.de/10012126160
Saved in:
2
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
3
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
4
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
5
A template matching technique of personality classification for the study of consumer behavior : case study of Lois the compulsive buyer
Albanese, Paul J.
- In:
Handbook of developments in consumer behaviour
,
(pp. 361-416)
.
2012
Persistent link: https://www.econbiz.de/10009569438
Saved in:
6
Business familiarity as risk mitigation in software development outsourcing contracts
Gefen, David
;
Wyss, Simon
;
Lichtenstein, Yossi
- In:
Management information systems : mis quarterly
32
(
2008
)
3
,
pp. 531-551
Persistent link: https://www.econbiz.de/10003757899
Saved in:
7
Kundenakzeptanz und Geschäftsrelevanz : Erfolgsfaktoren für Geschäftsmodelle in der digitalen Wirtschaft
Kittl, Christian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796769
Saved in:
8
The influence of negative newspaper coverage on consumer
confidence
: the Dutch case
Hollanders, David
;
Vliegenthart, Rens
-
2009
Persistent link: https://www.econbiz.de/10003865790
Saved in:
9
Revisiting feedback systems : trust building in digital markets
Zhou, Ming
;
Dresner, Martin
;
Windle, Robert J.
- In:
Information & management : the internat. journal of …
46
(
2009
)
5
,
pp. 279-284
Persistent link: https://www.econbiz.de/10003867730
Saved in:
10
Vertrauen schaffende Marken-Kommunikation : Beispiel Schwarzkopf
Müller, Tina
- In:
Markenführung in strukturell veränderten Märkten : …
,
(pp. 70-85)
.
2010
Persistent link: https://www.econbiz.de/10003969717
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