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~subject:"Agentenbasierte Modellierung"
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Agentenbasierte Modellierung
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
10
Markenführung
10
Viral marketing
9
Virales Marketing
9
Brand
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Brand image
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Markenartikel
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Markenimage
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Social Web
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Social web
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Artificial intelligence
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Künstliche Intelligenz
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machine learning
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Innovation
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Innovation diffusion
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Innovationsdiffusion
4
Learning process
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Lernprozess
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Market research
4
Marktforschung
4
New product development
4
Produktentwicklung
4
Präferenztheorie
4
Social network
4
Soziales Netzwerk
4
Theory of preferences
4
Agent-based modeling
3
Customer value
3
Internet marketing
3
Online-Marketing
3
Perception
3
Visualisierung
3
Visualization
3
Wahrnehmung
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deep learning
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social media
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Advertising
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English
3
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Muller, Eitan
2
Peres, Renana
2
Dzyabura, Daria
1
Hauser, John R.
1
Libai, Barak
1
Mahajan, Vijay
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Active machine learning for consideration heuristics
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 801-819
Persistent link: https://www.econbiz.de/10009384016
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2
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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3
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
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