Narrow search
Showing 1 - 4 of 4
Cover Image
The chilling effects of network externalities
Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-15
Persistent link: https://www.econbiz.de/10003960714
Cover Image
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
Cover Image
Targeting revenue leaders for a new product
Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Cover Image
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10009737785