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~subject:"Agentenbasierte Modellierung"
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Agentenbasierte Modellierung
Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Brand management
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Markenführung
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Product design
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Markenartikel
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Film industry
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Filmwirtschaft
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brand equity
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branding
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logo design
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social influence
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(dis)fluency introduction
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Advertising effects
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Agent-based-modeling
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Arbeitsleistung
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Arbeitszufriedenheit
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Brand equity
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Brand personality
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Communication
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Customer satisfaction
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Employee appraisal
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Employee performance appraisal
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Experience goods
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Functional food
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Bijmolt, Tammo H. A.
2
Delre, Sebastiano A.
2
Broekhuizen, Thijs L. J.
1
Jager, Wander
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Janssen, Marco A.
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Journal of marketing research : JMR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.
;
Jager, Wander
;
Bijmolt, Tammo H. A.
; …
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
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2
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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