Jo, Hyebin; Lee, Seoyoun; Choe, Youngchan - Agricultural and Applied Economics Association - AAEA - 2014
The Home Meal Replacement (HMR) sector has been growing rapidly in the food industry. Due to the conveniences that the HMR product offers, the target consumers are generally busy workers and/or individuals who live alone. This study aims to investigate factors that affect the purchasing of HMR...