Purpose: Growing awareness that value for the customer is created in relationship between the supplier and the customer has consequences for sales and marketing functions, and businesses are increasingly experimenting with new organisational approaches and solutions. The purpose of this paper is...

The purpose of this study was to explore the role of networks in the internationalization process of firms from emerging economies using Nigeria as a case study. A qualitative approach was employed to realize this purpose by using a sample of eight (8) top executives serving in four (4) leading...