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When people low in social class become a persuasive source of communication : social class of other donors and charitable donations
Cha, Moon-Kyung
;
Yi, Youjae
;
Lee, Jaehoon
- In:
Journal of business research : JBR
112
(
2020
),
pp. 45-55
Persistent link: https://www.econbiz.de/10012230550
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Embarrassed customers : the dark side of receiving help from others
Kim, Seo Young
;
Yi, Youjae
- In:
Journal of service management
28
(
2017
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10011731252
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The role of cultural communication norms in social exclusion effects
Lee, Jaehoon
;
Shrum, L. J.
;
Yi, Youjae
-
2016
Persistent link: https://www.econbiz.de/10011617073
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