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~subject:"Altruism"
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Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
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Corporate message strategies for global CSR campaigns : the mediating role of perceived altruism
Rim, Hyejoon
;
Song, Doori
- In:
Corporate communications : an international journal
22
(
2017
)
3
,
pp. 383-400
Persistent link: https://www.econbiz.de/10011778530
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3
Strategic partnerships with nonprofits in corporate social responsibility (CSR) : the mediating role of perceived altruism and organizational identification
Rim, Hyejoon
;
Yang, Sung-Un
;
Lee, Jaejin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3213-3219
Persistent link: https://www.econbiz.de/10011514258
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