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~subject:"Altruismus"
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Altruismus
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Encouraging charitable donations via charity gift cards : a self-determination theoretical account
Mulder, Mark R.
;
Joireman, Jeff
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011591271
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"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010344096
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