Encouraging charitable donations via charity gift cards : a self-determination theoretical account
Mark R. Mulder and Jeff Joireman
| Year of publication: |
July-September 2016
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|---|---|
| Authors: | Mulder, Mark R. ; Joireman, Jeff |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 3, p. 234-251
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| Subject: | Charitable giving | charity gift cards | self-determination theory | Fundraising | Wohltätigkeit | Charity | Gemeinnützige Organisation | Charitable organization | Altruismus | Altruism | Geschenk | Gifts | Motivation | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2015.1129249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591271