-faceted phenomenon of COO on a developing market. It also tests the moderator role of ethnocentrism, which is the objective of … reputation of COO vary depending on the level of consumers’ ethnocentrism. Research limitations/implications Firms seeking to …

Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory …, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary … experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine …

Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the … – Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and …

ethnocentrism simultaneously. Specifically, the authors investigate a paradoxical “tug of war” which takes place inside consumer …