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Anlageverhalten
Consumer behaviour
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Das, Sanjiv R.
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Raghubir, Priya
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The long and short of it : why are stocks with shorter runs preferred?
Raghubir, Priya
;
Das, Sanjiv R.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 964-982
Persistent link: https://www.econbiz.de/10003962679
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