//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Apple Computer Inc."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Apple Computer Inc.
Consumer behaviour
82,912
Konsumentenverhalten
80,432
Theorie
9,903
Theory
9,720
Brand management
9,605
Markenführung
9,557
Youth
9,274
Markenartikel
9,239
Relationship marketing
9,189
Beziehungsmarketing
9,160
Jugendliche
9,016
Brand
8,199
Brand image
7,438
Markenimage
7,419
USA
6,310
United States
5,854
Customer satisfaction
5,729
Online-Handel
5,637
Online retailing
5,625
Kundenzufriedenheit
5,570
Deutschland
5,533
Social Web
5,050
Social web
5,046
Online-Marketing
4,690
Internet marketing
4,679
Germany
4,607
Service quality
4,439
Einzelhandel
4,435
Dienstleistungsqualität
4,391
Retail trade
4,383
Werbewirkung
3,837
Advertising effects
3,787
Electronic Commerce
3,668
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,559
Advertising
3,300
Werbung
3,287
Emotion
3,274
Pricing strategy
2,979
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Case study
1
Fallstudie
1
Language
All
English
2
German
1
Author
All
Gimpel, Gregory
1
Hedman, Jonas
1
Kilambi, Ana
1
Laroche, Michel
1
Richard, Marie-Odile
1
Strätling, Thomas
1
Weinen, Ralf
1
more ...
less ...
Published in...
All
Information technology and management
1
International journal of advertising : the quarterly review of marketing communications
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
2
The adoption of hyped technologies : a qualitative study
Hedman, Jonas
;
Gimpel, Gregory
- In:
Information technology and management
11
(
2010
)
4
,
pp. 161-175
Persistent link: https://www.econbiz.de/10008823117
Saved in:
3
Ein kleiner Kasten verändert den Musikmarkt: das Erfolgsgeheimnis des iPod
Strätling, Thomas
;
Weinen, Ralf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003502727
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->