either a "regular" price which induces a visiting consumer to learn or a sufficiently low "preemption" price which induces …

For many new products or products with multiple attributes, learning the price is often easier than learning one …'s willingness to pay. We model a market in which consumers face a transportation cost to discover a seller's price, and then have … searching. In equilibrium each seller optimally sets either a "regular" price which induces a visiting consumer to learn or a …