Narrow search
Showing 1 - 10 of 675
Cover Image
Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts
Lieven, Theo; Morhart, Felicitas - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10003954042
Cover Image
A psychometric assessment of OCB : clarifying the distinction between OCB and CWB and developing a revised OCB measure
Henderson, Alexandra A.; Foster, Garett C.; Matthews, … - In: Journal of business and psychology 35 (2020) 6, pp. 697-712
Persistent link: https://www.econbiz.de/10012316257
Cover Image
Construction and validation of the subjective underemployment scales (SUS)
Allan, Blake A.; Tay, Louis; Sterling, Haley M. - In: Journal of vocational behavior 99 (2017), pp. 93-106
Persistent link: https://www.econbiz.de/10011697772
Cover Image
Innovative work behavior scale : development and validation of psychometric properties in higher education in the GCC countries
Ayoub, Alaa Eldin Abdel Hamid; Almahamid, Soud Mohammad; … - In: European journal of innovation management 26 (2023) 1, pp. 119-133
Persistent link: https://www.econbiz.de/10014231405
Cover Image
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena; Renk, Uwe; Mishra, Anubha - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Cover Image
The mediating role of brand knowledge on employees' brand citizenship behaviour : does organizational tenure matter?
Long Thang Van Nguyen; Lu, Vinh Nhat; Hill, Sally Rao; … - In: Australasian marketing journal 27 (2019) 3, pp. 169-178
Persistent link: https://www.econbiz.de/10012110329
Cover Image
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico; King, Ceridwyn; Burmann, Christoph; … - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Cover Image
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan - In: The marketing review 19 (2019) 1/2, pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Cover Image
How internal branding process really pays off through brand trust
Erkmen, Ezgi; Hancer, Murat; Leong, Jerrold K. - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 309-322
Persistent link: https://www.econbiz.de/10011746820
Cover Image
Employees' brand understanding, brand commitment, and brand citizenship behaviour : a closer look at the relationships among construct dimensions
Piehler, Rico - In: The journal of brand management : an international journal 25 (2018) 3, pp. 217-234
Persistent link: https://www.econbiz.de/10011884922