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~subject:"Armed forces"
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Armed forces
Brand management
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Markenführung
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Finland
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Finnland
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Logistics provider
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Logistikdienstleister
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Outsourcing
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Konsumentenverhalten
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Militär
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Company rebranding
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Juntunen, Jouni
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Corporate reputation review : an international journal
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International journal of nonprofit & voluntary sector marketing
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International journal of physical distribution & logistics management : IJPD & LM
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ECONIS (ZBW)
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Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
Saved in:
2
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
3
Outsourcing strategies of the security sector through acquisition procedures
Juntunen, Jouni
;
Juntunen, Mari
;
Autere, Vesa
- In:
International journal of physical distribution & …
42
(
2012
)
10
,
pp. 931-946
Persistent link: https://www.econbiz.de/10009671783
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