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Poor markets : perspectives from the base of the pyramid
Singh, Ramendra - In: Decision 42 (2015) 4, pp. 451-456
Persistent link: https://www.econbiz.de/10011530841
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
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Such is life : an observational case study on urban slum dwellers in Kolkata
Singh, Ramendra; Shinde, Rajesh; Bakshi, Madhupa - 2019
Persistent link: https://www.econbiz.de/10012105331
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Marketing to the poor : creating value
Singh, Ramendra (ed.); Wani, Tahir A. (ed.) - 2022
Persistent link: https://www.econbiz.de/10014023312
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Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Kumar, Avinash; Kumra, Rajeev; Singh, Ramendra - In: Journal of macromarketing 42 (2022) 3, pp. 381-413
Persistent link: https://www.econbiz.de/10013389045
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Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Wani, Tahir Ahmad; Singh, Ramendra; Tyagi, Nikita - In: Marketing to the poor : creating value, (pp. 113-130). 2022
Persistent link: https://www.econbiz.de/10014312220
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Wellbeing implications of BoP marketing : a service ecosystem approach
Shukla, Yupal; Singh, Ramendra; Dwivedi, Prabhat; … - In: The journal of services marketing 37 (2023) 7, pp. 883-894
Persistent link: https://www.econbiz.de/10014333404