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Special section introduction: artificial intelligence and advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
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Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
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