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Black, white or grey magic? : our future with artificial intelligence
Letheren, Kate; Russell-Bennett, Rebekah; Whittaker, Lucas - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 216-232
Persistent link: https://www.econbiz.de/10012248936
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Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda
Whittaker, Lucas; Mulcahy, Rory; Letheren, Kate; … - In: Technovation : the international journal of … 125 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014487430
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ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna; Ooi, Keng-Boon; Tan, Garry Wei-Han; … - In: Journal of service theory and practice 34 (2024) 5, pp. 726-737
Persistent link: https://www.econbiz.de/10015055448
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Generative AI in responsible conversational agent integration : guidelines for service managers
Sidaoui, Karim; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Organizational dynamics : a quarterly review of … 53 (2024) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10014557697
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The rise of deepfakes : a conceptual framework and research agenda for marketing
Whittaker, Lucas; Letheren, Kate; Mulcahy, Rory - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10012668430
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How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit; Bressgott, Timna; Grewal, Dhruv; Mahr, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 843-866
Persistent link: https://www.econbiz.de/10014326654