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The branding of contemporary Chinese art and its politics : unpacking the power discourses of the art market

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The art of branding : lessons from visual artists

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The brand-wagon : emerging art markets and the Venice Biennale

Rodner, Victoria L.; Omar, Maktoba; Thomson, Elaine - In: Marketing intelligence & planning 29 (2011) 3, pp. 319-336

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The art machine : dynamics of the genrating mechanism for contemporary art

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Framing the work : the composition of value in the visual arts

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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands

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Arts Marketing in Asia

Chang, Yu-Chien - 2018

Covers -- Editorial advisory board -- Visual arts marketing in East Asia -- A comparative study of the influence of political systems on the art markets of East Asia and China -- Contemporary Japanese art: between globalization and localization -- The role of ambiances and aesthetics on...

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Reframing art online through collective meaning-making

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Marketing the arts : breaking boundaries

Kerrigan, Finola (ed.); Preece, Chloe (ed.) - 2023 - 2nd edition

Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media / Francesca Sobande -- The Marketing of the Arts in the Age of Curatorial Production / Matthew Waters -- Virtual Reality, Film Marketing and Value / Stephanie Janes.

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