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Diffusion of health technologies : evidence from the pharmaceutical sector
Serra-Sastre, Victoria; McGuire, Alistair - In: The economics of new health technologies : incentives, …, (pp. 53-71). 2009
Persistent link: https://www.econbiz.de/10003915931
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Regulation effects on the adoption of new medicines
Costa-Font, Joan; McGuire, Alistair; Varol, Nebibe - In: Empirical economics : a journal of the Institute for … 49 (2015) 3, pp. 1101-1121
Persistent link: https://www.econbiz.de/10011377336
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Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun; Pandey, Neeraj; Dhume, S M. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
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The adoption of new prescription drugs is strongly associated with prior category prescribing rate
Stern, Philip; Wright, Malcom - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 220-224
Persistent link: https://www.econbiz.de/10011490911
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A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja; Katsanis, Lea Prevel - In: International journal of pharmaceutical and healthcare … 8 (2014) 4, pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
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Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter - In: Technological forecasting & social change : an … 88 (2014), pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
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Estimating new product uptake with the use of system dynamics
Ambroz, Kristjan - 2009
Persistent link: https://www.econbiz.de/10003816609
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Innovationshemmnisse im Gesundheitssystem Deutschlands aus Sicht der pharmazeutischen Industrie
Sauerbrey, Günther - 2005
Persistent link: https://www.econbiz.de/10002795484
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Network Effects and Diffusion in Pharmaceutical Markets : Antiulcer Drugs
Berndt, Ernst R. - 1999
We examine the role of network effects in the demand for pharmaceuticals at both the brand level and for a therapeutic class of drugs. These effects emerge when use of a drug by others conveys information about its efficacy and safety to patients and physicians. This can lead to herd behavior...
Persistent link: https://www.econbiz.de/10012471776
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Network Effects and Diffusion in Pharmaceutical Markets : Antiulcer Drugs
Berndt, Ernst R.; Pindyck, Robert S.; Azoulay, Pierre - 2021
We examine the role of network effects in the demand for pharmaceuticals at both the brand level and for a therapeutic class of drugs. These effects emerge when use of a drug by others conveys information about its efficacy and safety to patients and physicians. This can lead to herd behavior...
Persistent link: https://www.econbiz.de/10013240623