Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Year of publication: |
2014
|
---|---|
Authors: | Ruiz-Conde, Enar ; Wieringa, Jaap E. ; Leeflang, Peter |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 88.2014, p. 49-63
|
Subject: | Trial-repeat diffusion models | Adoption rate | Repeat rate | Marketing diffusion | Pharmaceutical marketing | New prescription drugs | Arzneimittel | Pharmaceuticals | Innovationsdiffusion | Innovation diffusion | Pharmaindustrie | Pharmaceutical industry | Arzneimittelmarkt | Pharmaceutical market | Generika | Generic drugs |
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