Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Arzneimittel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Immediate or delayed! : whethe...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Arzneimittel
Consumer behaviour
26
Konsumentenverhalten
26
India
11
Indien
11
Advertising effects
8
Dienstleistungsqualität
8
Service quality
8
Werbewirkung
8
Emotion
7
Customer satisfaction
5
Kundenzufriedenheit
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Sales promotion
4
Verkaufsförderung
4
Werbung
4
Bibliometrics
3
Bibliometrie
3
Brand image
3
Comparative advertising
3
Cultural identity
3
Einzelhandel
3
Impulse buying
3
Kulturelle Identität
3
Markenimage
3
Quality management
3
Qualitätsmanagement
3
Retail trade
3
Vergleichende Werbung
3
Brand
2
Cognition
2
Consumer impulsiveness
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Sivakumaran, Bharadhwaj
2
Harindranath R.M
1
R. M., Harindranath
1
Published in...
All
New techniques for brand management in the healthcare sector
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pharmaceutical promotion : a literature review and research agenda
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
New techniques for brand management in the healthcare sector
,
(pp. 44-63)
.
2021
Persistent link: https://www.econbiz.de/10012515649
Saved in:
2
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
