Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Asia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Situational effects of adverti...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Asia
Consumer behaviour
20
Konsumentenverhalten
20
Brand management
19
Markenführung
19
Brand image
15
Markenimage
15
Brand
8
Internationales Marketing
8
Markenartikel
8
Werbung
8
International marketing
7
Advertising
5
Emotion
5
Cultural identity
4
Kulturelle Identität
4
Marktforschung
4
Welt
4
Wirtschaftsgeographie
4
World
4
Advertising effects
3
Brand love
3
Direktmarketing
3
Economic geography
3
Kanada
3
Kommunikation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Psychology of advertising
3
Social values
3
Soziale Werte
3
Vereinigte Staaten
3
Werbepsychologie
3
Werbewirkung
3
Werbungsforschung
3
Asien
2
Aufsatzsammlung
2
Beziehungsmarketing
2
Brand loyalty
2
C-OAR-SE method
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Batra, Rajeev
2
Alden, Dana
1
Chiu, Chi-yue
1
Li, Dongmei
1
Steenkamp, Jan-Benedict E. M.
1
Published in...
All
Asia Pacific journal of marketing and logistics
1
Best practices in international marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
2
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
