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~subject:"Asien"
~subject:"Pricing strategy"
~subject:"Social Web"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
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E-Game-Advertising als Ersatz...
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Buchanan-Oliver, Margo
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Chang, Chingching
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Cho, Chang-Hoan
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009778499
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2
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
3
Special issue: Social media for marketing and advertising
Hair, Neil Frederick
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009536816
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4
Special issue: Advertising and social media
Choi, Sejung Marina
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936350
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5
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
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6
Advertising in Asia
Chang, Chingching
(
ed.
);
Lee, Wei-Na
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012201711
Saved in:
7
Contemporary advertising studies in Asia
Lee, Jong-Ho
(
ed.
);
Song, Ji Hee
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200494
Saved in:
8
New trends in digital and social media advertising
Cho, Chang-Hoan
(
ed.
);
Park, Jin Seong
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200498
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